You have to either donate it or divvy it up “for general consumption by humans.” Since you can’t do that after a traditional pie fight, Guinness has updated the category to “largest shaving cream pie fight.” The current record, set in 2016 at UK arts festival Another Fine Fest, involved 1180 people. These days, Guinness has pretty strict policies against food waste for record attempts that require large amounts of anything edible. A total of 434 staff members hit each other with 1200 chocolate, apple, and cherry pies “to demonstrate the stain resistance of a premium nylon carpet.” Guinness’s 2011 edition recognized flooring company Shaw Floors as organizer of the largest pie fight ever, which took place at a sales conference in Texas on January 7, 2010.
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